Christmas AdWatch: Christmas with Harvey Nichols

4 December 2014

Christmas adverts - you thought you'd seen the back of them by now, but no.

Harvey Nichols have released their one for 2014, following in their now traditional slightly cheeky line of festive ads. The “Could I Be Any Clearer?” campaign encourages shoppers to send e-cards to their loved ones with messages telling the recipient exactly what they want for Christmas. Exactly. You know what with the internet and all that, a link is just fine, but anyway.

For instance, one reads: “Seasons Greetings… will be very awkward if you don’t get me a pair of Charlotte Olympia silver Octavia sandals. They’re the platform ones with the 6” heel. Size 4 ½, or a 5, if that’s all they've got.”

Let's have a look then, eh?

Consumers are welcome to go and design their own cards via the Harvey Nicks websites or on the 'Could I Be Any Clearer' app. They're also selling cards that you can send with your demanding demands in.

Harvey Nichols said that the campaign had been inspired by unwanted gifts which, according to research by the store, were worth up to £808 million nationally in 2013. According to research of over 2000 people, 52% of people were let down by their gifts last year.

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, said: "This year, we everyone to wake up on Christmas morning and love the presents they get from their nearest and dearest."

"With our ‘Could I Be Any Clearer’ app, you can cheekily spell out that stylish gift you've always wanted, making sure you end up with that Lanvin silk dress rather than the iron to steam it with."

Well if you've got 'buy an iron for someone for Christmas' in your head, you may as well book out a bed in A&E for the inevitable 'thrown-iron-dent-in-skull' injuries that will occur now.

TOPICS:   Christmas   Advertising

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