Commercial Break: M&S employ notable new temporary staff members
Here’s an odd marketing strategy from Marks And Spencer – aligning themselves with a gang of averagely-talented warblers that the nation at large has failed to take to their hearts.
Yes, it’s the X Factor finalists, seen here crooning their way through When You Wish Upon A Star in a campaign that will run right though until Christmas. We assume that the ad will be edited each week, removing the latest loser from the ad in a Stalin-esque rewriting of history until only one of them is left. Who knows, perhaps some of them will still be in the employ of M&S in 12 months' time - working on the tills as a Christmas temp (boom tish).
Is it too much to hope that a special ‘winner’s version’ of the ad will have the triumphant parper pouring hot tar over the others as they scrabble around at the bottom of a 20 foot pit? How can we vote for that please?