Commercial Break: Harvey Nichols say 'Sorry, I spent it on myself' this Christmas

Harvey Nichols has kicked off their festive advertising campaign by showing us all off to be selfish berks. Their ad, titled "Sorry I Spent It on Myself", features people buying crappy gifts for relatives because they were too busy loading themselves up with Christmas treats.

Of course, Harvey Nichols and #SpentItOnMyself started trending on Twitter. One in the eye for all those retailers who spent millions and millions on their commericals.

And you can buy the lousy presents at Harvey Nichols, designed by its ad agency Adam&eveDDB.

"At this time of year it can be all too easy to get caught up in the spirit of giving," said Julia Bowe, marketing director at Harvey Nichols. "We hope that our new 'Sorry, I Spent It On Myself' Gift Collection will provide our customers with low-cost gifting options for others that will allow them to spoil themselves that little bit more this Christmas."


  • Dick
    Is it meant to be funny? It's seems fairly to the point. People that shop in Harvey Nicks are self-centred wankers.
  • Nathan
    Never heard of them. Just went on their website, clicked on men's shirts, and spat my coffee all over the screen of my Nexus 7. £600 for a shirt? People who spend that much on clothes need to be shot.

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