Christmas AdWatch: Cadbury and Vodafone
The Christmas advert season is in full swing now, with few left to showcase their festive wares. While it seems that we may have reached the peaks with Monty The Penguin and Sainsbury's tribute to Paul McCartney's 'Pipes of Peace' video, there are still some companies hoping to woo you in with imagery of stressed ordinary folk in woolly hats enjoying a reasonable Christmas.
Vodafone's seasonal effort features a variety of scenarios wherein actors perform 'Let It Go' from that Frozen. It's basically saying "hang out with Vodafone as we can offer Sky Movies and TV shows with NOWTV, included on Vodafone Red 4G"
They've also done the admin ahead for you hashtag-wise, with the unsightly #powertothefestive, which plumbs new lows in meaninglessness.
Meanwhile Cadburys have gone into the Christmas ad market with a tie-up with ITV. A series of adverts feature star "talent" from the station such as Fearne Cotton, Keith Lemon, Paddy McGuinness, Christine Bleakley, Phillip Schofield and Stephen Mulhern. Because Daniel Day Lewis was busy probably.
The tie-in with ITV will also see Cadbury’s sponsor Christmas programming on the channel, including Catchphrase Christmas Special and the All Star Family Fortunes Christmas Special.
According to Simon Daglish, group commercial sales director at ITV: “Cadbury are the perfect fit for this exciting and unique partnership with ITV to unwrap joy across the festive period. The innovative activity is a great example of how ITV can work closely with advertisers and talent across a number of platforms to deliver a highly dynamic and unique campaign.”
If the idea of Cadburys condoning Keith Lemon is enough to drive you off chocolate for life, then these adverts will have done their job.