Aldi to launch pop-up restaurants

21 November 2014

aldi_logo Aldi are entering the restaurant business... sort of. The discount supermarket have announced that they're opening a few pop-up restaurants around the country ahead of Christmas.

The restaurants will be serving up a meal planned by chef Jean-Christophe Novelli.

The events will happen in selected hotels such as Blythswood Square Hotel and Home House between November 21st and December 10th.

You can try your luck to win a reservation by tweeting @AldiUK using #AldiFestiveFeast as your hastag.

Naturally all the food served will be sourced from Aldi's Specially Selected range, including such fare as caviar, crab, turkey wellingtons and Christmas pudding.

(Actually their Christmas pudding is well nice).

Joint managing director of corporate buying, Tony Baines said: “Jean-Christophe Novelli has put together a luxury menu that shows off our festive range to the full and offers better value than other supermarkets. We hope that our consumers will enjoy it.”

TOPICS:   Christmas   Restaurants

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