Aldi take on the poshos by selling vintage wine for cheap!

25 November 2014

wine Every Christmas, Aldi start annoying all their competitors by selling fancy booze for knock-down prices and, this year, they're wooing the middle classes by taking on Selfridges and the like, by flogging vintage wine for £18.99.

Among their booze offerings, they're selling something referred to as 'the king of wines', which is the six-rated Chateau Pajzos Tokaji Aszu 6 Puttonyos. No. Us neither. We're assured that it is rare and raved about and a dessert wine from Hungary which won gold from the International Wine Challenge (our invitation to that was lost in the post, clearly).

Aldi have been saying that this wine retails at £76 per bottle and they're selling it for £18.99. Having a browse online, Selfridges sell the 5 Puttonyos Tokaji for £35.99, which is somewhat inferior to the one being sold by the German supermarket.

If dessert wine isn't your thing, Aldi are selling Ducastaing 1973 Armagnac for £24.99 and a Glen Marnoch 18 Year Old Single Malt Whisky for £29.99. Considerably cheaper than most other places selling it.

They also have Chevalier XO Cognac for £29.99, Insuperable Solera Gran Reserva Brandy De Jerez for £15.99 and Maynard’s 10 Year Old Tawny Port (bronze medal winner at the International Wine Challenge) for £9.99.

Aldi are so pleased with their prices that they've made a little chart for you to read.

chart

TOPICS:   Christmas

2 comments

  • LD
    Think you'll find there isn't an actual Glen Marnoch never mind a distillery ...why bother with trhe facts in marketing - but it's believed to be from 3 Islay malts and therefore by definition not a SINGLE malt.
  • Red K.
    Sounds like LD works for Lidl.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment