70% of Christmas shoppers to visit Aldi and Lidl?
Where are you doing your Christmas shopping this year? Well, according to figures, almost 70% of shoppers plan to visit Aldi or Lidl for cheaper Christmas groceries this year. There's no stopping them, is there?
These figures come from grocery think tank IGD, who also point out that only £1.7bn of the total estimated £20.3bn spend on Christmas groceries will go through the checkouts of German discounters. Are they really that cheap? Of course not. Either way, it might mean that the other supermarkets have to cut their prices this year. Good news for everyone.
"Beyond saving money, shoppers also cite the quality of products, the new products available and the opportunity to buy items unavailable anywhere else, as reasons for shopping in discount stores", said Joanne Denney-Finch, chief executive of IGD.
With Aldi and Lidl selling cheap wine and lobsters, it is clear why a lot of people will be stocking up for the festive period with them. Of course, with everyone more clued-up than they used to be, 56% of shoppers will go to more than one shop for the Christmas groceries.
"Well over half of shoppers tell us they’re going to visit two or more stores on the same trip to buy their food and groceries at Christmas”, said Denney-Finch. "Supermarkets will remain by far the most popular destination but discounters, specialist stores (such as butcher and off licences) and convenience stores are also favoured by many. People are shopping around and spreading their spending across a growing number of formats."
This year, Christmas dinner could be cheap as chips, if you play your cards right (see here for more).