Rural areas still have awful broadband

10 August 2016
Rural areas still have awful broadband

Broadband news now, and people who live in rural areas are being shafted on broadband speed, still!

They're only getting a fifth of the typical advertised broadband speed, which is going to pile pressure on the advertisements that are being run by broadband providers.

The Local Government Association (LGA) has hit out against the speeds that are being advertised, saying that they don't represent a true reflection of what people in the country are getting.

Official government data shows that the slowest connection is in Na h-Eileanan an Iar in Scotland, who get a fixed broadband speed of 5.6 Mb/s, which is less than fifth of the typical (up to) 30 Mb/s speeds which you see in adverts from ISPs.

Following them are Argyll and Bute (8.5 Mb/s) and Carmarthen East and Dinefwr (8.8 Mb/s).

If you live in Great Grimsby, you're getting a top speed of 46.8 Mb/s, and that allows providers to show that in their adverts, which will be a kick in the teeth if you're getting your internet from a drip.

Imagine living in a rural area with a crappy connection, trying to watch Netflix at peak time, while everyone else is trying to use the internet as well.

If the Advertising Standards Authority (ASA) manages to change the rules around broadband adverts, then we should see a more accurate reflection of what speeds we can get, rather than looking at what the top 10% receive.

Cllr Mark Hawthorne, Chairman of the LGA's People and Places Board, said: "Councils are working hard to ensure everyone has good quality internet access."

"The headline 'up to' download speed, which can be advertised legally, is misleading and does not reflect the reality of broadband service received across the country."

"Broadband users deserve greater honesty and openness about the download and upload speeds they are likely to receive depending on their location."

TOPICS:   Broadband   Advertising


  • maddogb

    what difference does it make? they are all restricted by either existing technology or openreach network, if you get crap speed from one it's 90% certain it will be the same crap speed from any other provider so advertising comparisons are simply pie in the sky as we all expect advertising to be..

    much bigger issues to tackle in my opinion, they should look at real speeds in rural areas max here in this village with 900 lines is 8Mb and that slows to a crawl at peak time due to high contention ratios.

  • conder

    Agree with maddogb, all the providers buy and resell from the same monopoly who own the copper. Openreach are leeching the assets of an obsolete phone network instead of upgrading. They sell their product as 'fibre broadband' but it isn't. If it comes down old phone lines its copper broadband. It is all a big con. Rural areas can not get the advertised speeds cos their lines are too long. Many in our area couldn't even get dial up the lines are so bad. So we built our own fibre network. From scratch. The ASA won't help. They have fallen for the snake oil salesman's hype too. The only way is to get together with an alternative network and do the job properly. Openreach will never do rural properly.

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