O2 home broadband price increase, and what to do about it
Earlier in the week, avid Bitterwallet readers highlighted O2's intention to increase the cost of home broadband - in some cases by over a fifth, from £7.50 per month to £9.50 per month. In fairness, plenty of readers commented that O2 offered a very decent service, while others were intent on dropping the provider like a white hot brick.
One of the two readers that initially contacted us, Craig, has been in touch about his dealings with O2 since learning of the price rise:
I've been with O2 broadband for about 18 months. I rang today and spoke to customer services. I told them that as my usage hasn't changed over the last few years (I've always been a heavy internet user), I was unwilling to see my price increased when the real cost of providing internet services to me was lower than ever. When I said I wanted to cancel, they naturally put me though to a nice lady in retentions.
She told me that if I sign up for standard for 12 months they'll keep my £5 discount (my wife has an O2 mobile - apparently this qualifies me for a discount) and add another £2 discount, bringing the total back down to £7.50, for the whole of the 12 months.
She went on to say that if I move my line rental to them (at £7.50 per month) from BT, they'll thrown in free "The Works" broadband with it.
So, long story short, I'm still paying £7.50 per month, but now I can choose to stay as I am, or move my line rental to them and get rental plus top-of-the-line broadband package for the same price.
Good news for Craig, and a couple of points to take forward from his experience, if you'd rather fight the price increase•:
• It's a point well known by savvy consumers, but it's always worth making the point again; the retentions department has a lot of power in a highly competitive market like consumer telecoms - remember, it’s cheaper for a network to keep existing customers than attract new ones
Meanwhile, according to avid reader Darren on the Twitters, O2 have apologised for the lack of information in the previous emails and are now posting a letter instead.