250,000 ditch TalkTalk after hack
Remember when TalkTalk was hacked by a child? Remember when they tried to say sorry with some rubbish upgrades? Well, people weren't impressed and 250,000 left TalkTalk in the fall out of it all, according to Kantar Worldpanel.
Imran Choudhary, consumer insight director at Kantar, said: "Customers have lost faith in TalkTalk as a trustworthy brand."
"TalkTalk continues to offer some of the most attractive promotions across the home services market and almost a third of its new customers did choose it for this reason, but there can be no doubt that it lost potential customers following the major data hack. If it's to recover from recent events TalkTalk will need to offer more than just good value."
This loss of customers is considerably larger than the amount of people who left rival companies to TalkTalk. One of the winners, it seems, were BT who saw around a fifth of those leaving TalkTalk joining their ranks.
"In contrast to TalkTalk, BT felt the benefits of an improved perception of reliability, with 12% of new customers saying their primary reason for joining was because they saw it as a trusted supplier – twice the market average," added Choudhary.
BT are the market leaders, followed by Sky. The latter lost some of their market share, thanks to a less-than-impressive broadband performance. Virgin Media, meanwhile, made some small gains in the broadband world, but lost ground on their TV services compared to previous years.
Sadly, half the time, choosing a broadband provider is like choosing which colour of shoe you'd like to kick you up the arse, but there we go.