Any excuse for a sale - Amazon launches 'Black Friday Deals Week'

18 November 2010

So what will you be doing this Thanksgiving? Why, you'll be hitting the shops for the big sales on Black Friday, won't you? What fresh hell is Black Friday, you ask? And since when did the UK celebrate Thanksgiving?

Obviously we don't celebrate Thanksgiving in Blighty, but if we did then Black Friday would be the day immediately after it. In the US, it's a date eagerly anticipated by frugal shoppers as many stores put on flash sales with half price deals and big savings - not unlike our traditional Boxing Day sales in the UK.

Bitterwallet - Amazon Black Friday
Amazon have decided it's high time that we enjoy the delights of Black Friday, without the delight of a large turkey meal or the need to bother celebrating the harvest. Oh, and why have just one day of sales when you can have seven? And so in what is looking increasingly like nothing to do with its American counterpart, Amazon UK has announced "Black Friday Deals Week". Catchy.

That's not to knock the deals that are being promoted - over 50% off Sony Blu-ray players, and over 60% off Flip camcorders and Nintendo Wii consoles. Will the rest of the UK retail market jump on the bandwagon this year or next in an attempt to stimulate Christmas shopping?

Thanks to avid Bitterwallet reader Julian

TOPICS:   Black Friday


  • Old T.
    Actually, "Black Friday" was an initiation ceremony in the Deep South when rednecks and new members of the KKK went out with sticks and beat-up people of black appearance.
  • br04dyz
    ...and got a cracking deal off a 3D telly while they were at it!
  • Nobby
    Most things on amazon are usually 40-60% off crazy made up RRPs anyway.
  • billybob
    sounds like a night out in essex !!!
  • Quietus
    I thought it was celebrating the anniversary of Robinson Crusoe.
  • Me
    What do "people of black appearance" look like?
  • Al
    Just to clear up any confusion, the first recorded use of the term 'Black Friday' was around 1920. It is thought the term originated in the racist deep south where shop owners would discount products to allow the poorer sections of society to buy products (a 'thanksgiving gift' to all those who had worked to bring in the harvest). Given that the poorer sections of society in those days tended to be the ethnic minorities, the term 'Black Friday' was coined because of the high population of these minorities shopping on that day. Given the racist origin of the term, it's disappointing that Amazon should choose to use it ... a boycott is surely in order ... or at least would be if any of this were true.
  • Tatter
    Calm Down! It is called 'Black Friday' as that is the first day the US stores make profit for the year (In the black as opposed to in the red).
  • PokeHerPete
    Hey (Big Gay) Al, shut up you silly goose! Wonder what deals they will have when its White Friday?
  • AtoZ
    Sound good. Will they be paying their couriers at least minimum wage that week, so they can actually afford to take advantage of these deals?
  • Paul C.
    @Al Great story. You should start writing children's books as you had my childlike attention through the whole of that paragraph even though it was all LIES. Actually, scrap that - have you ever considered writing for The Sun?
  • Meeeeeeeee
    Everyone should boycott amazon :) Well at least until I get my 60% off Xbox :P
  • Ten B.
    [...] Any excuse for a sale – Amazon launches ‘Black Friday Deals Week’ [...]
  • Julian
    Good luck getting any of those "lightning" 60% deals. I think they're called lightning deals because you have more chance of being struck by lightning than getting one.
  • Shop U.
    I do believe all the ideas you have introduced in your post. They're very convincing and can definitely work. Still, the posts are too quick for starters. May just you please lengthen them a little from next time? Thanks for the post.

What do you think?

Connect with Facebook, Twitter, or just enter your email to sign in and comment.

Your comment