Any excuse for a sale - Amazon launches 'Black Friday Deals Week'
So what will you be doing this Thanksgiving? Why, you'll be hitting the shops for the big sales on Black Friday, won't you? What fresh hell is Black Friday, you ask? And since when did the UK celebrate Thanksgiving?
Obviously we don't celebrate Thanksgiving in Blighty, but if we did then Black Friday would be the day immediately after it. In the US, it's a date eagerly anticipated by frugal shoppers as many stores put on flash sales with half price deals and big savings - not unlike our traditional Boxing Day sales in the UK.
Amazon have decided it's high time that we enjoy the delights of Black Friday, without the delight of a large turkey meal or the need to bother celebrating the harvest. Oh, and why have just one day of sales when you can have seven? And so in what is looking increasingly like nothing to do with its American counterpart, Amazon UK has announced "Black Friday Deals Week". Catchy.
That's not to knock the deals that are being promoted - over 50% off Sony Blu-ray players, and over 60% off Flip camcorders and Nintendo Wii consoles. Will the rest of the UK retail market jump on the bandwagon this year or next in an attempt to stimulate Christmas shopping?
Thanks to avid Bitterwallet reader Julian