Amazon invents a new 'Black Friday' called 'Prime Day' ONLY for Prime members
Everyone loves to hate Black Friday, and not only because it’s (in this country) largely an Amazon thing- after all, we in the UK seem to only know the date of Thanksgiving as it’s the day before Black Friday, which seems to be the wrong way round. And why have Christmas in November as well as December anyway? In any case, if Black Friday deals didn’t excite you enough, Amazon are planning to blow your proverbial socks off with a new discount day hitting your browsers on Wednesday 15th July. The catch? You have to be a Prime member to participate.
The shopping extravaganza will be on the eve of Amazon’s 20th birthday, and the day, catchily named ‘Prime Day’, promises even more deals than Black Friday. As with its predecessor, Prime Day will see ‘lightning deals’ on products including electronics, toys, video games, clothing, and health and beauty items, with new deals starting every 10 minutes. However, surely the success or failure of Prime Day will depend on the quality of deals, not just the quantity- one million deals saving 40p on a toilet brush are not comparable to 10,000 discounted Xboxes, perhaps.
But if you fancy a piece of the action, what can you do? If you are already a Prime member (which includes Amazon Student and Amazon Family Prime members) you don’t need to do anything- just sit back and relax and, assuming you are signed in, once you visit the website on 15 July, you will be able to access the deals. If you are not already a member, the criteria for joining in on crazy impulse purchasing next week includes those on a free trial of Prime- meaning that if you are eligible for one, you can take part for nothing. Just remember that Amazon will start charging you £79 per year after the free trial ends (which is kind of the point of it) , so make sure you know how to cancel it, and the date by which you must do so to avoid being charged. If you think you’d like to sign up for Prime anyway, perhaps to benefit from the free Prime streaming movies or the Kindle lending library that come with the free delivery and cloud storage, provided you do so before midnight on July 8th you can get £20 off the annual fee for the first year, meaning you only have to cough up £59.
“We’re offering Prime members thousands of deals on Prime Day. In fact, in the UK we are offering more than double the number of deals that we offered last Black Friday,” said Christopher North, managing director at Amazon UK, boasting that “Prime Day is the latest benefit for Prime members and you can expect us to add further benefits and features to this great service over time."
Without knowing precisely how great the Prime Day deals are likely to be, it is impossible to tell whether it is worth the hassle of a free trial. Whether it’s worth paying the £79 (£59) to join if you weren’t going to anyway is probably easier to judge- to recoup that cost would take an awful lot of toilet brushes…
But we’ll watch and see about Prime Day next week before passing judgment.