GlassesDirect prescribe an apology for their customer
Avid Bitterwallet reader and spectacle wearer Thomas wasn't too thrilled with Glasses Direct recently: "Really disappointed by Glasses Direct damaging my frames then sending them back unrepaired after I sent them to be fixed."
As is the way in this modern world of the intermaweb, Thomas made his views known on the Twitter. While he probably expected a reply, Thomas probably wasn't expecting this:
Short and silly and a little twee, perhaps, but a great way for Glasses Direct to put their hands up and a) admit they screwed up, b) make their customer feel special but more importantly c) reinforce the message that their customer service is personal. And they sorted Thomas's glasses out too. Top job.