Abercrombie and F****ed - the No.1 brand for homeless apparel
Sometimes, there’s a video on the internet so universally right and true and funny, that it makes you want to stand up and cheer. No I’m not talking about Two Girls And A Cup - I mean the new anti-Abercrombie and Fitch campaign by Greg Karber.
In response to A&F’s despicable company policy – namely refusing to sell XL clothing to uncool fat people, and burning damaged stock instead of giving it away to charity - LA resident Greg decided to do something about it.
In case you're not angry enough about Abercrombie and Fitch business practices yet, the recent comments from CEO Mike Jefferies really are unbelievable. He says that their clothes (often bought by children) are only for the ‘cool kids' and implies that fatties and losers shouldn't be wearing them. (‘Are we exclusionary? Absolutely!’).
Karber is brilliantly funny as he searches a Goodwill store for A&F clothing (‘Excuse me, where is the Douchebag section?) and goes down to Skid Row to dole them out to the homeless.
At first they weren't so sure ('perhaps they were afraid they'd be perceived as narcissistic date rapists?' worries Karber) but soon he'd fitted out the homeless of LA with resounding success.
Karber wants to transform the brand into the World's No.1 brand of Homeless Apparel. So watch the video – and if you own any Abercrombie and Fitch crap, you know what to do.