Abercrombie and F****ed - the No.1 brand for homeless apparel

15 May 2013

Sometimes, there’s a video on the internet so universally right and true and funny, that it makes you want to stand up and cheer. No I’m not talking about Two Girls And A Cup - I mean the new anti-Abercrombie and Fitch campaign by Greg Karber.

In response to A&F’s despicable company policy – namely refusing to sell XL clothing to uncool fat people, and burning damaged stock instead of giving it away to charity - LA resident Greg decided to do something about it.

In case you're not angry enough about Abercrombie and Fitch business practices yet, the recent comments from CEO Mike Jefferies really are unbelievable. He says that their clothes (often bought by children) are only for the ‘cool kids' and implies that fatties and losers shouldn't be wearing them. (‘Are we exclusionary? Absolutely!’).

Karber is brilliantly funny as he searches a Goodwill store for A&F clothing (‘Excuse me, where is the Douchebag section?) and goes down to Skid Row to dole them out to the homeless.
At first they weren't so sure ('perhaps they were afraid they'd be perceived as narcissistic date rapists?' worries Karber) but soon he'd fitted out the homeless of LA with resounding success.

Karber wants to transform the brand into the World's No.1 brand of Homeless Apparel. So watch the video – and if you own any Abercrombie and Fitch crap, you know what to do.


  • shiftynifty
    I wear Abercrombie and Fitch and I`m fat and uncool...bring it on Jefferies... douchebag
  • Maximus
    What an idiot. Left wing liberals should sick to hugging trees.
  • Dick
    Burning defective items means they cannot find their way into distribution by conmen that sell them as genuine non-defective clothes. I think it is a good idea to restrict them for thinner people. It makes sound business sense. (1) Less material used. (2) Brand image. Fat people makes some clothes look awful if designed for normal people and just been made in wider sizes. Let fat people wear their muumuus and other clothes designed for wider people, let healthy people wear clothes designed for them.
  • james d.
    as oppose to those right wing liberals.
  • shiftynifty
    Dick....don`t be a dick....are you posting in nylon ...fashion twat
  • Captain C.
    A&F are hardly the first company to burn unwanted clothes; years ago I rescued several hundred "Burger King" "T" shirts and baseball caps that were supposed to be incinerated; thousands were burnt, but we managed to "drop" a few into the gap between the two sets of furnace doors and retrieve them later. BTW, I was going to shuggest that Shifty and Chewy now wear A&F, but Shifty has already admited it.
  • Sicknote
    Only complete vacuous douche bag sister-fucking nonses wear this shitty brand
  • Kevin
    The idea is interesting but the anger against the company is rather ridiculous as well. They are a business, they don't have to sell anything they don't want to. They design their clothes and can sell them how they want. Don't want to sell anything in the colour purple? Everything in the colour purple? They could do what they want. Don't like it? Don't buy from them then. Until fairly recently virtually no shops sold anything over an 18 or an XL. You had to go to a specialist shop for bigger clothes. Just because we have Jacamo and the catalogues going up to a size 32 doesn't mean everyone HAS to do that as well.

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