Twitter introduces Offers
Twitter will work with a variety of brands to offer up deals on various things, and they'll be able to redeem discounts from the social network.
Once an offer gets linked to your card, you can then use it to buy where the discount will be activated. Also, Twitter will also be able to focus deals to particular users based on their Twitter habits and which brands they engage the most with.
According to a Twitter blog post: “Starting today (in the US only), we’re beginning to test a new way for advertisers to connect with consumers on Twitter and convert them to loyal customers in their stores, on their websites and in their apps."
"This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter users. As we continue to learn and improve based on the experience of our advertisers and users, we’ll make this feature available for more advertisers."
It sounds a bit Groupony to be honest, but no doubt we'll embrace it when it arrives over here at some point in the New Year.