The Co-operative's Mister Kipling bait-and-switch
Cakes. We love them. Who doesn't? So you swing by the Co-operative for your cake fix, and you see a shelf full of Mr Kipling products with signs stating "BUY ANY 2 FOR £2" along its full length. Perhaps like avid Bitterwallet reader Jack, you'd assume that all the cakes above the signage were part of the offer. And of course, you'd be dead wrong:
In fact Mr Kipling's French Fancies, one of the more expensive delicacies on display, weren't part of the deal. But as Jack points out: "It wasn't as if they'd put the French Fancies on the end of the shelf - staff had surrounded them with other products that were part the promotion."
The net result was that Jack paid more for the French Fancies alone, than he would have for any of the other two items in the promotion. "Unfortunately I only noticed the receipt after my wife had scoffed the two yellow French Fancies," adds Jack, "so I doubt they'll want them back now."