JP Morgan's Twitter Q&A goes badly wrong
Even if you’re just a regular @joebloggs, if you lift your head above the parapet on Twitter you’re inviting a tirade of abuse. But if you’re that famously despised architect of the recession JP Morgan, staging a quirky Q&A for your followers is bound to end in tears.
After some marketing bright spark invited Twitter to talk to senior banker Jimmy Lee, the JP Morgan account was inundated with thousands of tweets. And of the 80,000 tweets they received, two thirds were negative. The cleaner ones included such pithy gems as: ‘Quick! You’re in a room with no key, a chair, two paper clips, and a lightbulb. How do you defraud investors?’ and ‘Sorry we ruined your hashtag event, if you could just apologise for your plunder of the global economy, I think we'd be even. #askjpm’
A beleaguered JP Morgan cancelled the event, which was due to take place today. It tweeted:
‘Tomorrow’s Q&A is cancelled. Bad Idea. Back to the drawing board.’
Ha! Take that, JP Morgan! You can destroy the economy, you can repossess our homes, but you can’t take away our ability to be slightly sarcastic on Twitter.