Could rebranding save the global economy?
How do you solve a problem like economic meltdown? Put it to a politician, and they'll suggest spending your way out of it. But put the same question to a creative strategy consultant, and they'll suggest a rebrand. And that's the idea of the Dollar ReDe$ign Project - to do away with the imagery associated with the current mire, and get everybody excited with a brand new look.
All a little tongue-in-cheek, but Richard Smith is getting plenty of interest from designers, keen to do their bit to stimulate the US economy: