Commercial Break: Watch as the cider-swilling men of toil turn on the bankers
A while back, we got all sneery about the new Strongbow ad, the one that slightly apes Braveheart and celebrates the traditional working man and his love of… erm, ice-cold cider at the end of a hard day.
It’s a scenario that’s filled with more holes than an old man’s vest but Strongbow have redeemed themselves a little with this follow-up viral ad. The hardy perennials are there – the roofers, the gas fitters, the bankers… hang on a minute, the bankers?
Watch and see how the suit-wearing bean counters are treated by their fellow grafters. It’s pretty much what you’d expect and no less than they deserve. Pints of Strongbow all round then.