Commercial Break: HSBC say 'We're just like the paparazzi - but in a good way'

11 September 2009

Here’s a confusing new ad from HSBC where they bleat on about ‘integrity.’ Sadly, they’re a bank, so that automatically means they have none whatsoever.

In order to demonstrate their ‘integrity’ they’ve conjured up this twisty-turny little morality play which shows a paparazzo thinking twice about selling on a shot of a star sharing a private moment with a loved one.

As if that would ever happen. The paps are the lowest of the low, venal scum who stagger around with pound/dollar signs flashing in their eyes, harassing people who are lucky enough to have achieved something in the wider public domain.

As a man (and it’s funny how they’re almost all men) they would all throw their granny into a giant shredder if it meant they could make a few quid. AND THEY MURDERED OUR BELOVED DIANA!

In essence, they’re a lot like banks. Well done HSBC, you’ve just compared yourselves to wretched paparazzi scum and come off worse.

Right, it’s pint o’clock and we're gasping. Gahhhh!

TOPICS:   Banking

10 comments

  • Arscratcher
    They may be the world's local bank, but not ours. The bastards have just closed our branch, probably to pay for that crappy advert.
  • goon
    all banks and bankers are useless arseholes it would be a better advert if they just said that
  • Brian
    Hi, my name is Brian. You have mis-interpreted this advert. HSBC is one of the UK banks WITH "integrity", by NOT seeking UK tax payer assistance. Barclays licked the Arab ass. Thanks
  • Daniel
    HSBC have been a very good bank for me, when i moved home, they arranged everything from the telecoms to the first grocery shop. They found tutors for my children when they were in school. When I lost my credit card on holiday in Vancouver they got a replacement to me the next day via FED EX. I would never consider an alternative bank and I do believe they act with integrity.
  • me
    i quite like hsbc, got £50 scammed from my card last year and they got it back no fuss...
  • ElBuc
    I hate it when people say HAITCH ess bee see! To all you dicks out there, and to the voiceover lady, the letter H is pronounced "aitch" - with no breathy "HHH" sound at the start.
  • mark
    Nice to see that when things have gone wrong this bank has been pretty good. Not all banks are bad per se, but their greed really has really messed things up for the world and most still haven't learned anything from the experience except that if they mess up governments bail them out and they still get paid who salaries and bonuses. I think the good experience people have had with this bank will be because of the hard work of the low paid staff who never benefited from the bonus sceme.
  • Sean
    " HSBC have been a very good bank for me, when i moved home, they arranged everything from the telecoms to the first grocery shop. They found tutors for my children when they were in school. When I lost my credit card on holiday in Vancouver they got a replacement to me the next day via FED EX. I would never consider an alternative bank and I do believe they act with integrity." Seriously, do you work for them?
  • Ronnie
    Before I say anything else I should say that I do work for HSBC. The advert is to show that people apply their personal values to how they choose to make money. The example of a press photographer and in another advert a fisherman are used as they are immediate enough to be used in a short advert. I think it's fair to say that HSBC as an organisation operates in a way that most people would consider to be fair and acting with integrity. The bank is a commercial organisation and as such is in business to make money but does this in a way that it is felt best benefits our customers. This can involve difficult decisions, which will often gain bad coverage, including closing branches. No bank would close a branch that was making money so it is obvious that when a branch is closed it is losing money. Banks expect customers with multiple premesis, where one is losing money to look at ways of changing this. Banks must operate in the same way that it expects its customers to. As basic transactional banking is still free in this country provided people do not go over their overdraft limit banks generally make money through offering financial services: loans, mortgages, etc, so the first thing to avoid closing a branch is try and improve the sales of financial services without mis-selling to people. If this works then there needs to be a continuation to try and improve sales so that the branch is able to keep open. If improvement in sales is not sufficient (too many other banks, too small a population, .....) then it may be possible to save money by decreasing the staff numbers at the branch, opening hours or both. If this fails to bring down the cost sufficiently other ways to save money are looked at but generally it means that the branch will have to close. Closing branches is not something that banks like to do as it always gets bad publicity but it is customers money that would be used in keeping open branches that are losing money.
  • Matt
    I think this advert is shocking to be honest. I take what Ronnie is saying. HSBC i believe do act with integrity. I don't think a crappy and terrible advert will change that. For HSBC to choose the example of the most unregulated, disgusting profession such as a paparazzi photographer to align with "Integrity" is quite frankly shocking. do you read the paper? Do you see how the hound and harass people? I watched it on a plane and had to rewind it because i could not believe HSBC would put out such crap. I'm a customer in the UK and the US and it makes me think less of the HSBC brand!!! Put that in your brand love stats! Ronnie pull the commercial it is shocking. HSBC is better than that!

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