Brits saving £2 million an hour with money-off vouchers
Here’s one that should appeal to the hordes of HotUKDealketeers out there. Savings-thirsty UK citizens are clawing back £2 million through money off vouchers every hour, making a total of £2.7 billion per year.*
Research by moneysupermarket.com has shown that more than 1,500 vouchers are redeemed each minute with every person saving an average of £56 per month, enough to pay for a bloated Sky TV subscription or, erm… about 300 crumpets.
Whereas in the past, voucher use would have been the preserve of miserly skinflints such as Viz’s Norbet Colon (pictured), it now seems that they’re an acceptable part of our currency, with 38 per cent of consumers using a discount voucher twice a week or more, and 46 per cent saying that they’ll be using vouchers as part of their 2009 Christmas shopping spree.
Sian Harrison from moneysupermarket.com took a deep breath, opened her mouth and trilled: "Our research shows that the vouchers are becoming an expected and valued part of our shopping routine. A few years ago it would have been unheard of for people to pay for Christmas presents using vouchers – now almost half of us won't be shopping without them.
"It's a clear reaction to living in more cash-strapped times when retailers and restaurants are desperate for us to spend with them and must offer discounts in order to compete." She then closed her mouth again and did something else that wasn’t interesting enough to be included in this story.
* That’s as a whole, and not per person.