Alton Towers reveal sales blow after accident

17 September 2015

alton_towers Merlin Entertainments, who own Alton Towers, have revealed the extent of their financial losses for the first time since the accident which left five people injured. They issued their first statement since the profit warning in July, which was down to people not wanting to go to the theme park after the Smiler incident which resulted in amputations.

You may recall that Alton Towers closed down for five days and shut a number of rides, which hasn't helped the company books.

Merlin said that like-for-live revenues fell by over 11% across their theme park division over the first nine months of the financial year. Such is the drop, that this is likely to continue for the rest of the year and the company predict they'll still counting the cost in 2016.

Chief executive Nick Varney said: "While near term challenges remain, the group is making good overall progress on its growth strategy. We have significant new investments planned across the estate and are well placed to deliver these in 2016 and beyond."

Alton Towers are set to open a number of new attractions next year, but whether customers will feel safe at the theme park any time soon, is another matter entirely.

TOPICS:   Banking

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