1 in 4 want digital banking, says inconclusive survey
A survey says that one in four of us would use a purely digital bank. No ‘banking ambassadors’, no counters, no humans. Apparently, we don’t care. A large percentage of us wants everyone to leave us alone and shuffle numbers about on a screen and then forget about it.
Unsurprisingly, the survey, by Accenture, found that folks between the ages of 25 and 34 are the ones most in favour of digital only banking, and are happy to only access their bank via the internet. And 80% of the 3600 current account holders surveyed are using internet banking regularly – however, the figure using mobile banking is just 27%.
BUT, there’s a bit of paradoxical confusion going on, too. It also found that there was a rise in customers using branches – up to 52% from 45% in 2012. And the biggest rise of all was between 18-25 year olds – the people you might assume would be all over digital banking like a rash.
‘This year's survey underscores the growing complexity in how consumers want to interact with banks in the digital age,’ said Peter Kirk, from Accenture's financial services group.
So what do we want? People or machines? Or both? Or do we just want that thing that seems so elusive – a bank that doesn't annoy the crap out of us?