Wonga are sending pensioners to Dignitas
It isn't Wonga's decision though, as Albion - the company that came up with loan laden nana - have decided to split from the company.
A spokesperson for Albion said that, while they think they created "memorable work", there have been "certain practices that we now know went on… during the tenure of our relationship that we were unaware of and that we categorically do not agree with."
Interesting. Creative agencies are morally dubious at the best of times, so if they can't work with a payday loan company, that's either particularly damning or they're just trying to look good in front of future businesses they'll be pitching at.
Albion are obviously referencing that fact that Wonga was fined £2.6m by the Financial Conduct Authority for using thousands of fake legal letters to harass their own customers. In addition to that, payday loan companies have had to cut their fees after a crackdown by authorities.
A Wonga spokesperson said: "We’re committed to building a responsible, sustainable business and to communicating with the right customers in the right way."