Which! wage war on too-hard packaging
We like Which! They campaign on consumer matters, something we applaud. But sometimes we do wonder if they have a little too much time on their hands.
Which!’s latest report is a study into packaging, wittily titled “Wrap Rage”, although there’s no cling film in sight. Instead, Which! investigators have tackled various packaged items to see who comes of best in a fight between human and packet. And it seems the packet is winning.
Take this packet of scissors. Which! researchers were unable to open it because it required a pair of scissors to cut the plastic tag. We don’t know how long they spent puzzling over this paradox.
Or this innocent-looking bag of bread products. Apparently the Which! panel was left “red-faced with exertion” trying to get a bit of crumpet. Other items their trained researchers were unable to deal with included a tin of beans, strawberry jam and a carton of soup.
But apparently this is not an issue confined to Mr Muscle-style puny-limbed work experience chaps an “expert panel” in the Which! office. According to their research 40% of people have hurt themselves while trying to open packaging over the last two years. To put that into context, they are suggesting 25 million people in the UK come off worst in a struggle with packaging.
But it is not necessarily the packaging itself causing the injuries. Which! found a number of implements were being used to fight the good fight, including scissors (89%), knives (66%), Stanley knives (8%) and screwdrivers (6%). Some even use razor blades (4%) and hammers (2%) to get to their goods. Anyone call for a Darwin adjustment?
Moulded plastic 'clam-shell' packaging is the leading cause of frustration, followed by shrink wrapping and peel-off coverings.
So next time you see a Which! researcher, be sure to offer to open their bag of crisps for them.