What are the coolest brands according to the UK?
Every year, someone does a poll to find out which brands are the coolest, according to the British public. This, again, Apple has found itself being given Fonzerelli status. That's four years on the bounce now for the gadget vendor.
However, this year, the company are being challenged by Netflix and Instagram. Netflix there, benefiting from the now universal phrase of 'Netflix and a chill', which has flummoxed a few parents lately.
The CoolBrands top 20 sees a number of luxury names making way for the new entries. For example, Sonos booted Bose and Sony out of the table. Spotify found itself in the top 20, as well as Whole Foods.
The Glastonbury Festival found itself in the league as well, which won't surprise some and infuriate others. The Royal Albert Hall found itself on the cool list as well, which might have something to do with the fact that they've started putting DJs on there, like Pete Tong. It might not, as Pete Tong is an old man.
For this list, voters were asked to think about style, originality, innovation, authenticity, desirability and uniqueness. CoolBrands spokesman Stephen Cheliotis said: "Attaining top 20 CoolBrands status takes time and isn't the result of a one year fad or flash in the pan. Young brands however, like Netflix and Instagram, are showing clear momentum."
"They are moving up the top 20 at a decent pace and posing a threat to established sector peers, suggesting they'll challenge the leading brand overall. How long Apple hangs on to pole is hard to predict, but as the initial excitement around new products dies down, evaluation on how pioneering these are could be telling."
Here's the CoolBrands Top 20 for 2015/16
6. Alexander McQueen
10. Aston Martin
13. Royal Albert Hall
15. Whole Foods Market
16. Bang & Olufsen
17. Ace Hotel
19. Virgin Atlantic