Welsh bus advert causes sexism bile

12 May 2015

A Welsh bus company has pulled ads on its buses because they featured a topless model and a slogan that has been described as sexist.

The ads, promoting New Adventure Travel's new cross-city service in Cardiff, first appeared at the weekend. Soon enough, people were very annoyed. As the picture below shows, the advert reads: "Ride me all day for £3"


One person tweeted: "HOW AM I SUPPOSED TO EXPLAIN THIS AD TO MY PRIMARY SCHOOL KIDS?? Thanks but no thanks, won't be taking advantage #everydaysexism". Pop singer Charlotte Church referred to it as "atrocious."

Of course, for every person angry about it, there was a swathe of people lining up to tut about "SJWs" and generally not seeing what all the fuss was about.

New Adventure Travel published this statement: "In view of the reaction to our bus advertising today we wish to set out our position: Firstly we have stated that our objectives have been to make catching the bus attractive to the younger generation. We therefore developed an internal advertising campaign featuring males and females to hold boards to promote the cost of our daily tickets."

"The slogan of 'ride me all day for £3' whilst being a little tongue in cheek was in no way intended to cause offence to either men or women and, if the advert has done so then we apologise unreservedly. There has certainly been no intention to objectify either men or women. Given the volume of negativity received we have decided to remove the pictures from the back of the buses within the next twenty four hours."

Now, it is your turn to complain about stuff.

TOPICS:   Advertising


  • Father J.
    It was clearly a slow news day when this 'story' broke.
  • Jessie J.
    If it was men and women in the pictures then what is the problem? Also how many kids look out of car windows nowadays? Most of the little buggers are playing ipad/iphone.
  • dvdgremlin
    now how on God's earth is it sexism ? It has a picture of both a man and a woman on the adverts. some people really do need to grow up. 'how do you it explain it to kids ?' tell them it's advertising the price of a bus ticket which it is !!!

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