Want to sell jewels? Burn a woman at the stake
Advertisers are always coming up with strange ideas to get products noticed. Remember the Cactus Kid from the Oasis drink commercials who had sex with an underage girl? We didn't imagine that did we? And hopefully, we're not imagining this commercial.
That's right. Bjorg jewellery wants you to buy their wares because... well... it must have something to do with sensation of being burned alive.
*no idea face*