Veggie activists PETA take it below the waist again

2 February 2011

Screen shot 2011-02-02 at 12.10.46Those crazy animal-loving, vegetable-munching activists from PETA are at it again. Actually, we should point out right now that we don’t really think they’re crazy – just in case they come after us. They’re intense.

In spite of the fact that they’re holier-than-thou on the subject of not buying animal products and chomping carrots all day long, there’s still a smattering of double-standardry when it comes to how they get their message across. Richard Keys and Andy Gray might not agree.

You might remember their ad campaign where Pamela Anderson’s body was divided up like a butcher’s shop poster or the other one where American TV personality Olivia Munn took all her clothes off in an attempt to stop us all from going to the circus.

Then there was our own personal favourite – the one with the naked angel, the carefully-positioned crucifix and the dogs (pictured - well some of it anyway) – we’re still not sure what it’s all about.

But onwards to PETA’s latest offering – which isn’t technically new. They’ve ‘leaked’ some outtakes from their ‘banned’ 2009 ‘Veggie Love’ advert which featured scantily-clad women (and some token bloke) doing some casting couch auditioning with some carefully-chosen vegetables.

It’s all INCREDIBLY sexist if you ask us, and it’s not all completely suitable for work either. You could say that it’s just a cheap tactic to get some free publicity for PETA’s cause. Oh – and we’ve fallen for it hook, line and sinker. Again.

TOPICS:   Advertising


  • Kevin N.
    Were the 'models' vetted because you don't as fat as the bloke by eating just vegtables.
  • Nob
    I can't help thinking "I'd like a piece of that" when each girl appears. Imagine the veggie ratatouille you could make with those.
  • Brad
    Who bankrolls these loons?

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