Tesco fat camps forced to retreat from diet claims
A trip to the Tesco Retreat sounds about as much fun as pushing your face through a bacon slicer, and the Advertising Standards Authority agrees. "It sounds like a shower of shite," commented an ASA spokesman, just then. In our mind. No he didn't. The ASA did take issue with Tesco, however, over the claims of a leaflet for Tesco Diets' Weight Loss Retreats.
The what? Yes, Tesco will pack you off to their FitFarm in Devon for a week, and they can guarantee your bank account will be lighter as a result - up to £790 lighter, in fact. Don't worry, though - "there are no other hidden costs". Thank goodness, eh readers? But don't all rush at once, because Tesco's claims about lightening your lardy bulk aren't as trustworthy.
The ASA isn't happy with the claims made by Tesco Diets, specifically that a group of women lost an "average 2 inches off waist size" and "average weight loss of 4.5 pounds", and testimonials from two other attendees who respectively claimed to have lost 4.5 and 3.5 stone.
The ASA states that diet plans can't claim fat can be lost from specific parts of the body, perhaps because a lot of that sort of stuff isn't just down to diet, but genes as well. And as brilliant as losing over four stone in beef sounds, there were no time scales given for the weight loss. The dieters may have simply chopped off their own legs to achieve the weight loss. We just don't know.
It'll probably come as more of a shock that Tesco even runs these fat camps for the best part of £800. You'd want an all-you-can-eat-buffet on a cruise ship for that price.