Tesco customers asked to unpack goods before leaving store
At last, the nation breathes a sigh of relief - a Tesco story that has nothing whatsoever to do with yellow labels. Happy days.
Your favourite supermarket has begun a trial at stores in Guildford and Somerset to determine how wasteful consumers deem the supermarket's packaging to be. The scheme involves shoppers removing what they consider to be excess packaging from their purchases and leaving it at the store.
Similar schemes run in Germany, which is where the idea has been nabbed from. Tesco's head of energy, waste and recycling told The Guardian:
"We know our customers expect us to help them recycle easily and we have also committed ourselves to cutting our own waste. This unique pilot helps us do both. Packaging left by customers at the store will tell us a lot about areas we may need to look at again, as well as where we have got it right."
Short of carrying soup or chicken nuggets out the shop in your cupped hands, it's obviously not going to be applicable to most items. It'd be like when your mum put an apple and a jam tart in your packed lunch for school, which always resulted in the apple wearing the tart like a straw hat.
We suggest you go one further and dispatch with as much packaging as possible while you shop; neck a bottle of vino before you reach the sour faced mother-of-four on the checkout, or break your eggs into a large top hot to dispose of those cumbersome shells. None of this halfway-house nonsense, Tesco.
[Guardian]
TOPICS: Advertising
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