Suicide and advertising!
Things are bad aren't they? This recession has got everyone jumpy and according to the press, you can't move for the pile of rotting cadavers being spat at and stabbed by hooded youths with ASBOs.
As such, we're all feeling a bit suicidal. Things look so bleak that rather than face a Tory government... or indeed, face another Labour stint, we may as well throw ourselves under the nearest passing train. Even that would probably be late.
Of course, advertisers like to reflect the mood of the world and one billboard is mental enough to tackle our darkest moments.
On top of the Yinji Shopping Mall in Zhengzhou, China, there's a rather controversial spot, capitalizing on the depressing global economical and financial crisis.
The billboard ad features a hanging mannequin that looks like someone has hung 'emself. The words say: "It’s better to invest money here than put it into the stock market."
The ad’s creative director has no problem explaining the decision to use shock imagery.
“We are making fun of the depressing stock market here. And the place the mannequin is hanging is right next to the stock index line,” Jiang Chengpu said.
Naturally, the artistic statement/prank was missed by many, with residents who live close-by thinking that it was an actual swinging corpse. Then, of course, you've got the hoards of screaming children, pointing upward at the dead man. Still, it's not the only commercial to play with suicide, as Heineken toyed with the image of topping yourself with their infamous "fuck it" advert.