Sugar and spice and all things nice - that's what adverts for girls are made of
It won't come as a huge shock to learn that television advertising reinforces gender stereotypes, or that children are exposed to these messages from a very early age. It's a bit of an eye-opener when you see the cumulative effect.
Crystal Smith sat through nearly 60 children's television commercials; the list of adverts targeted at boys included Hot Wheels, Matchbox, Nerf, Transformers, Beyblades and Bakugan, while the girl's commercial included Zhu Zhu Pets,Bratz Dolls, Barbie, My Little Pony and Littlest Pet Shop. Smith transcribed the adverts then fed the information into Wordle, the online app that creates word clouds, with the size of the words dictated by their frequency:
You can guess which is which. Children's television is continuing to reinforce stereotypes and influence how children think they should behave - boys should want to kick the faces off other boys and everyone else, while girls should love their friends, the world, small inanimate objects and so on.