Subway force-feed their customers spam
Props to Subway and their 'pro-active' marketing team, who have stumbled upon the ingenious idea of opting people into their marketing spam on the assumption they simply haven't had time to do so themselves.
Avid Bitterwallet Chris has a Subway card but hasn't never bothered opting into their email promotions. Probably because he was too busy, right? Nah, he really didn't want the emails and so didn't do so out of choice. Not to worry though, he's now going to get them whether he wants them or not. Yay!