Roll-ups just as bad as proper fags
New Year. New You. New Anti-smoking campaign.
The Public Health England (PHE) has warned smokers that roll-ups are just as harmful as their manufactured counterparts. And there was us thinking they were healthier than a bag of vitamins.
This campaign comes as the health officials have revealed that the number of male smokers who roll their own has more than doubled in the last 25 years, going from 18% to 40% in 2013, with the ladies going from 2% to 23%.
Perhaps if normal fags weren't horrendously expensive, then the lure of rolling your own fags and making it last? Anyway, created by Dare, the campaign shows the damage done to the brain, bones, muscles, teeth and eyes.
Prof Dame Sally Davies reckons: "Significant numbers of smokers are now using roll-ups without realising that gram for gram of tobacco they are just as unsafe as ordinary cigarettes. The research we have got suggests that people think it's safer to smoke a roll-up but they are wrong, it is not safe. No tobacco is safe and gram for gram it is as harmful as ordinary cigarettes."
"Whilst many smokers know the damage cigarettes do to their hearts and lungs, they are much less likely to be aware of how harmful smoking is to the body - essentially 'rotting' it from the inside out, and roll-ups are no exception," she said.
You'll be bombarded with short films and billboard adverts which feature the tagline 'Every cigarette rots you from the inside out'. HAPPY NEW YEAR!