Red Tractor pork adverts banned for being swill

29 August 2012

how could you resist this tasty chap?We've long been the world's leading bacon news source. We love all things pig. And so, we took great interest in the adverts that appeared recently, featuring the Red Tractor, which heralded high welfare standards around pork sold, featuring the quality mark.

Not that we especially care about the welfare of pigs. We just like it when people kill them for us and serve their delicious selves up to us, all salty and sizzling.

Either way, three of these Red Tractor have been banned by the Advertising Standards Authority (ASA) after they found that the claims made weren't exactly correct.

Some berk called Joyce D'Silva from campaign group Compassion in World Farming (CIWF) oinked: "This is a victory for consumers, who deserve to be able to choose higher welfare meat without being misled! Claims of high welfare are clearly a lucrative marketing tool but in this case they were overblown and misleading to the consumer."

"The 'pork not porkies' claim on the advert makes this a particularly embarrassing own-goal for Red Tractor pork. This is also a victory for those pig farmers in the UK who adhere to higher welfare standards like the Soil Association's organic standard or the RSPCA's Freedom Food."

Of course, no-one paid attention because they were too busy mopping delicious pig grease from their chops and farting in unison about the glory of swine. Anyway, the Agriculture and Horticulture Development Board told ASA that the ads in question were intended to compare welfare standards between Britain and the pork imported from many EU countries where they still use sow stalls (despite looming ban) and castrate pigs. The ASA said that this comparison was unclear.

"We considered that the claim implied that there were no concerns about the welfare of pigs in the UK, whereas some areas were unlikely to be regarded as 'high' welfare," it said in its adjudication.

TOPICS:   Advertising   Consumer Advice   Health


  • Nikey H.
    Joyce D-Silva - sounds like a Tamil immigrant from SriLanka
  • Avon B.
    Brown sauce or red with that?
  • Dick
    Brown. People that smother sausages, bacon, belly or any pork related produce in red sauce ought to be treated like swine.

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