Pyramid bags are officially better than round ones, says ASA

23 July 2014

pg-tips-tea-bag1-287x300 Tea aficionados have argued the toss about different shaped tea bags since the dawn of time (well, ok, that’s not exactly true).

But hotheaded tea drinking chimps everywhere are now going to have to concede that PG Tips pyramid bags DO let out more flavour than Tetley’s round ones.

Tetley were furious when Johnny Vegas and that godforsaken monkey appeared to trash their round teabags in a recent advert. They sit at the kitchen table and do a test to see which teabags are best, with Monkey concluding that:

‘PG Tips uses pyramid bags, so if we test one against a regular tea bag ... you’ll see the tea has got more room to move, freeing the great fresh taste for a perfect cuppa.’

Tetley said that although they weren’t mentioned in the ad, it was obvious that as they are purveyors of round teabags, they were being targeted and ‘denigrated’ by a knitted primate.

BUT the Advertising Standards Authority upheld PG Tips claims, and enraged the Tetley teafolk by saying that pyramid bags WERE better, and that their round ones basically suck.

‘Unilever provided test results which showed that the infusion of tea, at 40 seconds and two minutes into brewing, was greater when using a pyramid teabag than when using a round teabag. We therefore concluded that the ad did not exaggerate the capability and performance of the advertised product and was not misleading.’


TOPICS:   Advertising   Consumer Advice


  • Halloway
    Come on Tetley, just invent dodecahedral tea bags and stop griping.
  • Rick
    The problem is PG Tips is rubbish... Yorkshire tea and square teabags clearly is the way forward.

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