Portion distortion - how many calories are in the food you eat?
How many calories are you cramming in your top hole? Chances are you haven't a clue, and that's despite most foods carrying a wealth of detail on their packaging.
Providing nutritional information is still voluntary in the UK, unless a claim is made about the food ("low-fat" or "no added sugar"). Manufacturers have been pressured into providing the information by consumer groups and the public, but the lack of mandatory rules means it's easy to avoid telling consumers how many calories are in a sample, or the whole product.
Nutritional information is usually provided for a 100g portion (though not always) and for a typical serving size - but then the typical serving size may not bear any relation to overall size of the product - or how much you're likely to eat. Some examples of portion distortion are below - let us know what others you find:
Ben & Jerry's don't provide a serving size, but do provide information for a 100g serving - or a fifth of a tub. Because you're only likely to eat a fifth of a tub on a Saturday night in, aren't you? Eat half a tub, ladies, and you've devoured over a third of your calories for the day. And that's why you're fat.
Clever Mars. The Bounty makes you feel as if you're getting a treat - two bars for the price of one! Except there isn't really - together they weigh less than a standard Mars bar but pack in more calories. So for the sake of the nutritional information, the portion size is given for one half, not both.
Sainsbury's is of the opinion that you'll only want to eat a quarter of their cheese and tomato pizza (which, if you've tasted it, might be a fair assessment). The whole thing weighs in at 495g, but the packaging offers you nutritional information for a quarter portion (124g), and 100g - for those who fancy only cooking a fifth of it.
Cinemas mean fun times. Not only is your wallet burgled on behalf of bullshit-baffles-brains from Hollywood, but you'll shovel an unhealthy amount of calories into your gob. Again, Mars seems to reign supreme at the flicks, selling their sugar pouches to all and sundry. In the case of Galaxy Minstrels, the 170g bag found at most cinemas suggests a serving size of just 42g - less than quarter of the bag, or barely 15 minstrels. Not bloody likely, is it?
Hat-tip to [Fooducate]