Peter goes to Iceland
Orange one-time hitmaker Peter Andre is the new face of Iceland.
In a new advert for the frozen treat-based chain, he wanders around a branch picking out bargains and losing his shit to 89p pizzas, slightly oblivious to his clearly giddy fans who come up to him.
It's the ITV2 constant's first advert for the chain, following in the footsteps of Stacey Solomon and Kerry Katona. Oddly, for Andre, he doesn't start blubbing like a big baby at any point.