Pepsi go a bit Nathan Barley with latest advert

Pepsi have dropped a huge clanger with their choice of word and typeface, seemingly pushing a drink called 'rape', just like the Nathan Barley mag 'SugaRAPE'.

Next week, Coca Cola will have to do a Rohypnol version of their can of tooth rot.

pepsi rape



  • Dick
    It looks more like AAPE to me. Especially with the monkey picture.
  • jt
    Maybe you should mention that we're not likely to see that over here since it is Pepsi Hong Kong.
  • Han S.
    AAPE are a Japanese clothing manufacturer and and are running a joint promotion with Pepsi. And it's been running since August 2012 so can't be that bad if it's taken over a year for people to notice

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