Paddy Power's Oscar Pistorius ad to be investigated

5 March 2014

Everyone's been chattering about the controversial Paddy Power ad-campaign that features odds on the Oscar Pistorius murder trial. Clearly, it is in very poor taste, but is being tasteless illegal?

Either way, increased scrutiny has ensured that the campaign will be investigated by the Advertising Standards Authority (ASA).

The ad, which you can see below, shows the head of Pistorius superimposed onto an Oscar statue and says: "It's Oscar Time. Money back if he walks. We will refund all losing bets on the Oscar Pistorius trial if he is not found guilty."

pistpaddy

The ASA said they are launching the investigation after receiving 46 complaints in two days. Presumably, all the complaints focused on the fact that Paddy Power ostensibly appear to be trying to make some money out of the death of Reeva Steenkamp.

As ever, with anything vaguely topical, an online petition appeared and over 100,000 people signed it asking Paddy Power to withdraw the advert.

The petition said: "The brutal death of a woman at the hands of her partner is not 'sport' or 'entertainment' and promoting the opportunity to make money from it is a vile and offensive act which anyone with a sense of human dignity and respect for human life must reject."

"138 women died in the UK alone as a result of male violence in 2013. This type of random carelessness for the lives of women by Paddy Power is an affront to those women and their families."

Meanwhile, Paddy Power's website encouraged "savvy punters" to have a "courtroom flutter", signing off with: "One thing's for sure, trial verdicts don't come much bigger than this."

Thus far, Paddy Power are not for shifting, saying: "We are not planning to take down our betting on the Pistorius trial verdict. We have a long history of offering odds on major global news events and the Oscar Pistorius trial is no different."

TOPICS:   Advertising   High Street News

1 comment

  • Richard
    in 6 months time they'll tell them they 'can't use the ad again in its current form' :-P

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