North Face make shop floor vanish to terrify customers
You've probably complained about people wearing wax jackets when they've never been near the countryside or whined about Land Rover drivers who only ever use their vehicles in the city. Of course you have. It's brilliant slagging these people off.
Well, North Face had an idea.
Shoppers in Korea got quite the fright when they were idly browsing through North Face's wares, to suddenly find that the floor gave way and they had no choice to but to climb like a North Face wearing mountaineering person.
This was all to tie in with the company's brand's motto, “Never Stop Exploring."
After climbing the wall (or falling into a pit), the consumers were then faced with a prize - a coat dangling in mid-air, for which you'd have to jump to claim.
“Consumers are used to comfortable city lives and are losing their natural strengths," The North Face said about the “Never Stop Exploring" campaign. "Based on this brand philosophy, North Face Korea induces customers to face an unexpected challenge and encourages them to overcome the situation with their own strength in order to begin their journey to explore."
Also: people will do daft stuff for a freebie. Either way, a decent marketing stunt this. With that, we'd like to see Land Rover showrooms slowly removing their floors and sending the poshos of South West London careering down the side of an active volcano for a test drive.