No more photoshop say scantily clad 15 year olds!
The anti-photoshop campaign has been problematic at the best of times. It has caused some women to say that 'real' women have curves, thereby assuming naturally thin women are figments of our imaginations. Thin women in return, slate bigger women and it all gets ugly. In addition to this, women who are already thin are airbrushed even thinner. Some women like their photos being retouched too.
The whole thing is a confusing mess.
To make matters weirder, a company have decided to have a no-airbrush policy. Aerie Real have a campaign for lingerie brand Aerie, which features models that are, presumably, 'real'. So far, so fine. However, this lingerie brand is marketed at women aged 15-21. Which means, instead of looking at a doctored image, you're looking at a photograph of, potentially, a 15 year old in her underpants.
Of course, you can look at a child's rear in a platonic way, but chances are, this ad-campaign will make many people feel really, really weird.
The tagline "Time to Think Real, Time to Get Real, No Supermodels, No Retouching, Because… The Real You is Sexy" adds further problems.
It goes without saying that some aren't happy about these adverts either, noting the whole Operation Yewtree element and, on top of that, pointing out that these models are still slim and good looking, which will still inevitably make some women feel alienated or pressured.
That doesn't matter though because we're probably all going to prison for looking at these adverts. Great.