No more photoshop say scantily clad 15 year olds!

22 January 2014

The anti-photoshop campaign has been problematic at the best of times. It has caused some women to say that 'real' women have curves, thereby assuming naturally thin women are figments of our imaginations. Thin women in return, slate bigger women and it all gets ugly. In addition to this, women who are already thin are airbrushed even thinner. Some women like their photos being retouched too.

The whole thing is a confusing mess.

To make matters weirder, a company have decided to have a no-airbrush policy.  Aerie Real have a campaign for lingerie brand Aerie, which features models that are, presumably, 'real'. So far, so fine. However, this lingerie brand is marketed at women aged 15-21. Which means, instead of looking at a doctored image, you're looking at a photograph of, potentially, a 15 year old in her underpants.

aerie4

Of course, you can look at a child's rear in a platonic way, but chances are, this ad-campaign will make many people feel really, really weird.

The tagline "Time to Think Real, Time to Get Real, No Supermodels, No Retouching, Because… The Real You is Sexy" adds further problems.

aerie1

It goes without saying that some aren't happy about these adverts either, noting the whole Operation Yewtree element and, on top of that, pointing out that these models are still slim and good looking, which will still inevitably make some women feel alienated or pressured.

That doesn't matter though because we're probably all going to prison for looking at these adverts. Great.

TOPICS:   Advertising   Technology

9 comments

  • Big M.
    'However, this lingerie brand is marketed at women aged 15-21. Which means, instead of looking at a doctored image, you’re looking at a photograph of, potentially, a 15 year old in her underpants.' ^ This doesn't automatically correspond. Aerie will have a policy on the use of models, a minimum age (among other things) for example. Has anyone asked them? What is the age of their youngest model in this campaign? I would like to doubt that they'd use 15 year old models for this purpose. Maybe they're copying the Sugar Ape 'Vice' issue and hope they [sarcastically] 'haven't upset absolutely everyone'.
  • Cass
    I don't get why this is a problem *now*. This is an underwear brand that markets (in part) to underage girls, so there's always going to be some... troubling sexual imagery. Why does the airbrushing (or lack thereof) come into it?
  • HowDareYouBlockMyComments
    She has a tattoo. Don't you legally have to be 18 to have one?
  • Dosser
    Fap. Fap. Fap.
  • J S.
    Are we sure that first picture isn't a boy's buttocks?
  • Mike O.
    @HowDareYouBlockMyComments - Maybe they photoshopped the tattoo on after. Oh hang on... @JSaville - I hope not, Ive just got a lazy looking at it
  • Lando C.
    @Big Mozzer: Don't let logic get in the way of Mof Gimmers!
  • Bogbrush
    THAT'S LISA BERGER
  • Turd M.
    why would it make you feel weird if a 15 year olds ass looks like a 21 year olds? How the fuck would you even tell?

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