M&S go all ponce on new food advert

2 September 2014

Marks & Spencer have launched a new TV advertising campaign for its food.

The 'Adventures in Imagination' (which, if it involved the Body Talk hitmakers, would be even more amazing) slightly harks back to their soft-porny 'Not Just Any...' series of ads, with erotic cutting and gooey centres oozing just so.


M&S has said that the ad is to “tease the nation’s increasingly discerning taste buds” and highlights the most in-demand food trends featured in the retailer’s autumn 2014 range, such as lush looking patisserie loveliness, top quality cuts, runny Scotch eggs and showcases the Kouign-amann, a traditional Breton cake that is a cross between a croissant and a brioche.

It's also a rare opportunity to hear that most-streamed-song-of-the-year Clean Bandit number.

The unnecessarily lengthily titled M&S executive director of marketing and international Patrick Bousquet-Chavanne said: "Over the last decade, consumers’ culinary tastes have become more adventurous and Britain’s love affair with food has really ignited."

"Our new campaign reflects this shift and uses a different language to the price-focused supermarkets. It brings to life the hundreds of new ideas we have in our food halls every month by showcasing the sensual and surprising aspects of food – like its textures and movement – in a modern, stylish and precision format."

'A different language' - nice bit of shade there.

1 comment

  • Soronery
    M&S go all poncey - ponce is a noun.

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