Morrisons advert banned for burger business

6 August 2014

Have you seen the Morrisons TV commercial which shows a kid saying she's done well in school and then her mum makes her a burger and she knocks the salad off? That's what kids do right? Oh, children! WHAT ARE THEY LIKE?!

Of course, the advert wasn't particularly good, but it was completely harmless right? WRONG. The Advertising Standards Authority have banned it because they think it promotes bad eating habits to children.

Watch the advert below. If you have any children in the vicinity, be sure to avert their eyes or they'll start mainlining bricks of lard.

The Advertising Standards Authority received 11 complaints (presumably from other advertising agencies or people who are so health conscious that they're borderline pervy) and the ASA upheld the gripes, saying that the girl in the ad was so keen to eat the burger on its own that she immediately removed the salad. The ASA added that the she discarded the salad in a “careless manner”, suggesting she had no intention of eating it later.

Well duh.

"Because we considered the ad placed an emphasis on the burger being the preferable option to the salad, we concluded it condoned poor nutritional habits or an unhealthy lifestyle, especially in children, and that it disparaged good dietary practice," ruled the ASA. "The ad must not be broadcast again in its current form."

Jesus H. Christ.

TOPICS:   Advertising   Consumer Advice

9 comments

  • Alexis
    Does that mean James Corden must never appear in any ad? Please let it be true!
  • OldGit
    How do you discard something non-carelessly?
  • Mary S.
    FFS.
  • Troll
    I agree! Why she had to remove the salad? Bad example indeed!
  • DrJogalog
    11 people? What a load of bollocks. Completely over zealous censorship removes liberty again. Wankers!
  • Jerec
    I'm more upset all she got for dinner was a dry burger, I'd be like "Wheres the cheese and ketchup bitch!"
  • Bogbrush
    Liberty LOL, get a grip It's mah freedoms to not eet greenstuffs They should have had her remove just the tomato as they are evil droppings from the bum of satan.
  • FogHornLegHorn
    '...we considered the ad placed an emphasis on the burger...' That's 'cos it's an ad for burgers innit, you daft fucking ASA bastards!
  • David
    She should insert a needle and feed them liquid lard intravenously followed by a litre of corn syrup until each child weighs at least 20 stone so they won't feel out of place at school. That should satisfy all you pumped-up tossers who haven't seen your cocks for your over-inflated stomachs since you last filled your nappies.

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