Mobile advertising triples!
While some people in media still think non-print outlets are nothing but a fad, the rest of the world progresses onward and newspapers are dying left, right and centre. A huge growth industry is advertising through mobiles and the market has seen a spike in spend.
Mobile advertising has nearly tripled to record levels, with UK digital ad spend hit £5bn for the first time. Huge. Advertising through UK mobiles grew a whopping 148% year-on-year and it doesn't look like slowing down.
With around two thirds of the population having a smartphone or tablet, there's a lot of money to be made.
Only five years ago, mobile advertising was making a weedy £25m. In 2009, mobile accounted for a paltry 1% of the total UK digital advertising market.
"There is simply so much buzz around mobile," said Tim Elkington, director of research and strategy at the Internet Advertising Bureau. "Marketers are becoming more attune to the 'always on' nature of consumers who expect to engage with content wherever they are."
The 4G rollout is only going to see ad spend increasing and marketing companies will increase their interest in social networks.