Microsoft paint over street art in huge marketing fail
Big companies are not known for sensitivity when trying to promote new products, but usually, they're mindful of the fact that bad publicity is sometimes the absolute pits for their sales figures. And Microsoft may well be looking at getting a new marketing company after one of their Surface ads ended up being painted over some street art.
The Microsoft advert was painted over a large piece by Mr. Wany in London, which is really, really stupid. Most technology companies want to aim their products at the young and the achingly hip, so whacking their brand over a piece of existing art is PR suicide.
Global Street Art, who shared the offending image above, noted: "How is ruining art good for any brand?" It does seem remarkable that someone could look at the existing artwork and think 'I know, we'll just go over what is already here. No-one will mind, surely?'