Microsoft opens booth outside Birmingham Apple Store
The first round of Microsoft's bolstered ad campaign was odd, vague and as opaque as Tomorrow I'll Wake Up and Scald Myself with Tea but at least it was distinctive with a positive vibe. In the second round of the advertising battle Microsoft took the gloves off and hit back at Apple directly with their I'm a PC television ads.
Not happy with slagging Apple off on TV, Microsoft has taken it to the streets, as they say, by setting up a booth outside of the Apple Store in Birmingham. AppleInsider reader Tom sent them the following info and picture:
"It's a friggin booth where you can record your own I'm a PC video," he said. "This is outside the Apple Store, Bullring, Birmingham, England." He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.