Marmite to relaunch spoof ads despite complaints

7 January 2015

marmite Marmite, eh? You either love it or hate it. That's the theory. Although you could apply that theory to anything from Mrs Brown's Boys, Rita Ora, a brother-in-law or anal sex to be honest.

However, it's their thing, and they're continuing to go with it, as they've announced that the mockumentary style adverts that spoof animal rescue scenarios, are to return despite all the complaints they had when it was first aired 18 months ago.

They've done a teaser advert, which bugles the return of the mockumentary which detailed jars of Marmite being re-homed and rescued from the backs of kitchen cupboards.

The short film jokingly lays bare the cruelty from “repeat offenders” that has lead to a resurgence of neglect of the brand just 18 months on from the original campaign.

There's security officials monitoring security feeds and spoofy undercover interviews to poke fun at the public furore around the first advert, ahead of the full 30 second commercial that will debut next week.

Of course there's a sodding hashtag - #MarmiteNeglect - thank you marketeers for doing the admin for everyone who will no doubt be inundating social networks about it.

Joanne O’Riada, Marmite brand manager, said the campaign will be “digital-first” and deliver a light-hearted reminder of the ‘Love it. Hate it. Just don't forget it’ strapline".

Shall we have a look at it?

What days we live in, people.

TOPICS:   Advertising

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