Lenovo prank customers by breaking stuff

26 November 2014

Lenovo have hit upon a novel way of promoting their wares.

The company have enlisted comedy lot Upright Citizens Brigade to make a video to promote Lenovo Yoga 3 laptop where they mess with people's heads.

It's being termed as 'prankvertising' which is possibly the worst word ever and should be helicoptered out to the middle of the sea and dropped like toxic waste.

The stunt involves UCB members posing as employees of Lenovo and touting the hinged hybrid computer to shoppers passing by a laptop-test-drive kiosk at Pennsylvania's Plymouth Meeting Mall. The stooge employee tells shoppers of the laptop that transforms into a tablet: "What makes this laptop special, among many things, is that it bends. Try and do that with a Mac."

So obviously he picks up a Mac and snaps it. Hahaha. Before handing the broken laptop to the poor customer and runs away. Obviously the reaction shots are what makes the 'prankvertisment'

Once the prank is revealed, everyone's all good and smashing, though we don't know whether they come back to buy a Lenovo Yoga.

According to Bob Cordell, digital marketing manager for Lenovo: "We definitely recognize people will [view] this in different ways, just as we recognize there are passionate supporters of other people's products,"

"But we hope to do this in a way that we're upfront about it. We're not trying to pull a fast one."

TOPICS:   Advertising   Technology

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